Fontana, CA, April 10, 2009 - Falken Tire announces the release of their redesigned North American website encompassing a content driven interface with ease of navigation, and improved load times. Keeping with their corporate colors, the new website will comprise of blues, reds, and whites with teal motifs that spawn from Falken Tire's motorsport program. Complete emphasis was placed on a thorough user experience through current events, visuals, and multimedia.
Returning, is the Pro-Fit guide, that allow visitors the unique opportunity to locate direct and upsized wheel and tire fitments for their vehicles, through Falken's vast product offerings. Included is an improved Motorsports section, comprised of Falken's inhouse efforts in the American Le Mans Series and the Formula Drift series. It will allow users to get to know their favorite drivers and spokesmodels through event photography, streaming videos, and personal biographies.
In all, visitors will find a broad website derived from Falken's ever expansive product lines and indepth marketing efforts throughout North America. "Our goal was to enhance the web experience of our fans and customers through visuals and content that is current, informative, and entertaining." Andrew Hoit, Director of Marketing, Falken Tire.
For more information, visit www.falkentire.com.